The city of Salalah has been named the 2019 Capital of Arab Summer resorts by The Arab Tourism Organisation, an award which is expected to increase tourism to the area by as much as 30%.
The title is given to the destination which demonstrates the highest standards of management, infrastructure and services within the resorts, as well as environmental preservation and protection. In addition, tourist entertainment, safety and security are taken into account.
According to the Ministry of Tourism: “The activities organised by the destination are considered in the selection process as well as the continuous development of the infrastructure and new investment projects which encourage and welcome Arab tourists.”
The title of the Capital of Arab Summer Resorts aims to highlight the merits of the winning city and to increase economic return by driving up the numbers of tourists to the area, attracted by the new festivals.
Dr Bandar Al Fahid, Chairman of the Arab Tourism Organisation, said: “Salalah is an ideal tourist destination throughout the year. It is characterised by temperate weather, the amazing green carpet and the warmth of the sun in winter. It has many cultural and historical sites such as , the Tower Souq, Al Nahdah Tower, Dar Al Kutub Library, Al Murooj Theatre, Lubban site, and the new Salalah Airport.”
Dr Al Fahid confirmed: “This title is an opportunity for the city of Salalah to encourage Arab and international tourism through the development of an annual programme of events.” He went on, “ The Tourism Organisation will continue to work with The Ministry of Tourism in Oman to develop and implement joint activities which we expect to have a very positive effect on tourist numbers.”
This article first appeared in the Times of Oman.