“In 2019, businesses in MENA are set to increase their IT spending in all segments except for the devices segment,” said John Lovelock research vice president at Gartner.
The achievement of a 1.8% growth rate this year is placing MENA seventh out of the 11 regions tracked by Gartner in 2019.
The research comes as consumer spending in MENA has reached a tipping point. Consumers are on pace to spend $532m on upgrading or replacing their mobile phones in 2019, and expect to spend $63.7bn on mobile services in 2019, up $1 billion from 2018.
In the enterprise sector, organisations are increasing their spending on software, which continues to be the fastest growing sector in 2019. Nevertheless, despite the rapid growth of software as a service in the region (25.8% in 2019), the region is below the global average for the percentage of total cloud spending.
“The MENA region is not expected to reach the level of cloud usage that the United States had in 2017 until the end of 2022,” said Lovelock.
Gartner analysts said software and IT services are projected to exhibit the strongest growth in 2019, with an 11.5 and 7.5% increase year on year respectively.
“Most organisations in the MENA region are paying off years of technology deficits, and implementing software systems that standardise and automate existing business processes,” said Lovelock. “Only a few leading local organisations are overcoming technology hurdles, and moving more quickly toward artificial intelligence and digital business systems, and participation in digital business ecosystems.”
The devices market is projected to exhibit a decline of 2.2% in 2019. “While coverage continues to expand throughout the region, sales of mobile phones, particularly among consumers have stalled or declined in some countries. In addition, it is worth noting that the stabilisation of the mobile phone installed base for consumers and businesses has not yet led to a price war among local providers,” added Lovelock.
Gartner also said the banking and securities industry is projected to total $13.2bn in 2019, the largest IT spending among 11 industries. It will also exhibit the fastest growth rate at 5% year over year. The transportation, education and wholesale trade sectors are on pace to achieve growth of 1%, 2.4% and 2.8% this year respectively, and are set to be the three industries achieving the weakest IT spending growth rates in 2019.
This edited article first appeared in Arabian Business.