A year after its launch, last June, Ala, the first fashion publication for conservative Muslim women, has become a mainstream glossy magazine. The monthly is aimed at women in headscarves, with the idea that they too can follow fashion trends. The New Middle East Media Forum launched in London Adnative launched the first Middle East Media forum in London in May, a platform bringing together media owners, idea came from editor, 24-year-old Hulya Aslan, who has first-hand experience of the challenges facing headscarf-wearing women in Turkey. As she says, her insistence on wearing one led her to work in a bank rather than to go to university. According to Turkey’s Economic and Social Studies Foundation, some 60% of women wear some form of hair covering. The magazine’s circulation is only slightly behind that of the Turkish editions of Vogue, Elle and Cosmopolitan.